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100% ACCURATE MEASUREMENT & FIRST-PARTY DATA

Server-Side Tracking & Meta CAPI: recover up to 30% of lost conversions

Ad blockers, iOS 14+ privacy filters and browser restrictions hide thousands of euros' worth of conversions every day. Move measurement to your own server (sGTM & CAPI) to maximise return on ad spend (ROAS) and target audiences precisely.

Server-Side GTM container & first-party domain
Meta CAPI with SHA-256 & Event ID deduplication
Google Ads Enhanced Conversions server integration
Request server-side tracking → View plans & pricing ↓
+20-35%
Data accuracy & purchases
First-party
First-party domain tracking
0%
AdBlock & ITP data loss
24-48h
Full implementation and audit
APPROACH COMPARISON

Why classic browser pixels no longer work

Most companies still rely on the old method - JavaScript code in the visitor's browser or simple CMS plugins. This approach creates huge data gaps and drives up your advertising costs.

Browser pixel
Standard JavaScript code in the user's browser
  • Up to 35% of data blocked - AdBlock and Brave block purchase signals
  • Safari ITP 24h limit - returning buyers are recorded as new users
  • Slows down page loading with heavy external marketing scripts
  • Meta and Google algorithms don't receive complete data - ad CPA increases
Standard CMS plugins
Off-the-shelf Shopify or WooCommerce CAPI plugins
  • No own first-party domain - data flows through intermediary servers
  • Frequent sync errors and duplicate events in ad reports
  • Low Event Match Quality score due to incomplete user data
  • Limited control over sharing sensitive customer data and GDPR
100% ACCURACY
MarketMeNow Server-Side
Dedicated sGTM container with a first-party domain
  • 100% first-party domain tracking (data.your-store.com)
  • Long-term cookie lifetime (1-2 years) for the full customer journey
  • High Event Match Quality (8.5-9.5) with Event ID deduplication
  • Lightning-fast site speed - just one lightweight data stream to the server
SERVER ARCHITECTURE

How does the server-side measurement ecosystem work?

We don't just plug in a plugin - we build an independent, secure and scalable server infrastructure.

Server Google Tag Manager

We set up a dedicated sGTM container in the cloud (Google Cloud or Stape) and connect it to your website's unique subdomain. This guarantees full first-party data status.

Meta Conversions API (CAPI)

Direct server-to-server data transmission to Meta with SHA-256 hashing of user data and automatic deduplication (Event ID), so data is never duplicated.

Google Ads Enhanced Conversions

Enhanced conversions sent via the server with securely encrypted customer data, allowing Google Smart Bidding campaigns to optimise with maximum precision.

Data security & GDPR control

You have full control over what data is shared with ad networks. Sensitive parameters are removed before sending and Consent Mode v2 is strictly enforced.

TRANSPARENT PROCESS

How does Server-Side & Meta CAPI implementation work?

A clear and fast 4-step process with no disruption to your website's daily operation.

1
Audit & infrastructure

We assess your website platform and visitor traffic and choose the optimal server solution (Google Cloud, Stape or Cloudflare).

2
Server GTM container

We create and configure the sGTM container, connect it to your unique subdomain and set up secure data routing.

3
Meta CAPI & Ads integration

We implement event sending (ViewContent, AddToCart, Purchase, Lead) with Event ID deduplication and high Event Match Quality.

4
Testing & handover

We verify the data flow in real time via Meta Events Manager and GTM Server Preview, confirm 100% data accuracy and hand over documentation.

TRANSPARENT PRICING

Fixed and transparent investment

A one-time setup fee with no hidden conditions. Pay only for an accurate, working system.

Meta CAPI Basic
Suitable for smaller e-shops or service websites with one main ad channel (Meta).
from129 € / project
  • Meta Conversions API integration (CAPI)
  • Key conversion tracking (Lead or Purchase)
  • Event deduplication with the browser pixel
  • Event Match Quality score improvement
  • Testing and handover within 24-48h
Choose this plan
RECOMMENDED SOLUTION
Full Server-Side & CAPI
Suitable for active e-shops and companies with ad budgets on Meta and Google Ads.
from199 € / project
  • Dedicated sGTM container on your subdomain
  • Full Meta CAPI integration (all funnel events)
  • Google Ads Enhanced Conversions server integration
  • First-party cookie extension (Safari ITP bypass)
  • Consent Mode v2 and GDPR compliance
  • Verification with real test purchases & DebugView
Choose this plan
Custom & Multi-Platform
Suitable for large portals, multi-domain networks or connecting additional ad channels.
from299 € / project
  • All "Full Server-Side" functionality
  • Additional platform CAPIs (TikTok, LinkedIn, Pinterest)
  • Custom webhook integrations from CRM or Stripe
  • Cloud infrastructure optimisation for high load
  • Priority engineering support and a 30-day guarantee
Choose this plan
💡 Server hosting costs (Stape or Google Cloud) are usually only ~10-20 €/month depending on website traffic. To carry out the work, our AI agent needs access to the website.
FREQUENTLY ASKED QUESTIONS

Frequently asked questions about server-side tracking

Answers to the key questions about technical details, costs and benefits.

What exactly is server-side tracking and how does it differ from a regular pixel?
In the classic model, your website makes the visitor's browser send data directly to Facebook or Google. If the user has an ad blocker or uses Apple Safari, these requests are blocked. In the server-side model, your website first sends data to your secure server (a first-party subdomain), which then forwards it directly to the ad platforms. This makes tracking unblockable and significantly more accurate.
Why do I need Meta CAPI if I already have the Meta Pixel installed?
On its own, the Meta Pixel currently loses 15% to 35% of purchase data. By using CAPI together with the pixel and proper deduplication (Event ID), Meta receives a double signal. If the browser pixel is blocked, the server signal fills the gap, ensuring the algorithm knows about every purchase and can spend your ad budget more efficiently.
Will I have to pay a monthly fee for the tracking server?
Server-side GTM requires a small amount of server capacity to process data. For most small and medium-sized businesses, specialised solutions (such as Stape.io or the Google Cloud basic tier) cost around 10 to 20 € per month, and small websites are often fully covered by the platform's included starter allowance. This investment pays off within the first days through a more precisely optimised ad budget.
How long does the setup take?
A standard integration takes 24 to 48 hours from the moment we are given the necessary access to your website admin panel, Tag Manager and Meta Business account.
Won't it slow down my website?
Quite the opposite! Moving heavy marketing scripts from the user's browser to the server increases page loading speed, because the visitor's phone or computer no longer has to process dozens of external third-party scripts.
LET'S START TODAY

Request a Server-Side & Meta CAPI implementation

Share your website address and current advertising setup. As fast as possible - on average within 2 hours - we will prepare an exact estimate and implementation plan with no obligation.

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