Google Analytics 4 & GTM Architecture with 100% Accurate Goal Tracking
We fix your business website analytics - no errors and no page slowdowns. Calls, enquiry forms, calculators and checkout steps are tracked precisely and attributed to the right ad channel.
Why a regular analytics plugin no longer works
After Universal Analytics was shut down, most companies just dropped in a bare GA4 plugin that shows only superficial page views and cannot answer the key business question - which ad channel actually brings in leads and profit.
- Increases Total Blocking Time and slows down the website
- Tracks only page views but misses calls and enquiries
- No connection to Google Ads and Meta ad campaigns
- Duplicate events and data chaos with every page update
- Complex GA4 interface - goals are often defined incorrectly
- No DataLayer protection - tracking breaks when a button label changes
- Internal team and developer visits distort the statistics
- No clear funnel - impossible to identify why buyers drop off
- 100% accurate tracking of call buttons, emails and forms
- Structured DataLayer - code changes don't break analytics
- Direct connection to Google Ads & Meta campaign optimisation
- Zero impact on loading speed - we remove unnecessary plugins
What exactly do we measure and fix on your website?
Every business model has its own conversion funnel. We configure all the key points where a website visitor makes a real enquiry or purchase.
- Call button clicks on phones (Click-to-Call)
- Enquiry and contact form submissions
- Calculator and price enquiry steps
- PDF presentation and proposal downloads
- Product views and add to cart (add_to_cart)
- Checkout steps and abandoned cart stages
- Purchase (purchase) with correct VAT and currency
- Excluding duplicate orders on page reload
- Google Ads Enhanced Conversions
- Meta Pixel trigger sync via a single GTM
- Correct UTM parameter and campaign source tracking
- Internal team IP address filter
How does GA4 & GTM implementation work on your website?
A clear and fast 4-step process with no disruption to your website's daily operation.
We review your website's forms, buttons, call links and existing events to identify errors and the causes of data loss.
We set up a clean Google Tag Manager container and implement a structured DataLayer, removing unnecessary, slow plugins.
We configure custom events and conversions in GA4 and sync them with Google Ads and Meta ad campaigns.
We verify tracking in real-time test mode (DebugView), confirm 100% data accuracy and hand over documentation.
GA4 & GTM architecture plans
A transparent baseline with no hidden fees. The prices shown are approximate - we prepare an exact, final estimate as fast as possible, on average within 2 hours of reviewing the specific project scope and inputs.
Important: The prices shown here are approximate and serve as a starting point for standard situations. Every company's CMS platform and funnel complexity differ (number of forms, calculators, e-commerce, integrated ad accounts). To carry out the work, our AI agent needs access to the website. We prepare an exact, final estimate as fast as possible, on average within 2 hours of reviewing your website or campaign goals.
- GTM container setup and connection to GA4
- Call button (Click-to-Call) and email tracking
- Up to 2 contact form submission conversions
- Verification and handover within 24-48h
- Full lead funnel architecture (GTM + GA4)
- Unlimited form, call and button conversions
- Google Ads & Meta Pixel conversion sync
- Custom DataLayer & UTM parameter capture
- Internal team IP address filtering
- Delivery within 2-3 business days
- Full Enhanced Ecommerce purchase cycle integration
- Cart abandonment, order value and step analytics
- Google Enhanced Conversions & Meta CAPI readiness
- Full audit of existing duplicate and faulty data
- Basic Looker Studio visual KPI dashboard included
- Priority delivery and direct specialist support
Everything about GA4 & GTM analytics implementation
Answers to the key questions about data tracking, website speed and access.
Why isn't a regular Google Analytics plugin enough, and why do I need GTM?
Won't implementing Google Tag Manager slow down my website?
What access will you need to get started?
Can you fix an existing GA4 setup that isn't working properly?
How quickly will the new analytics architecture be ready and start collecting data?
Get your GA4 & GTM analytics in order
Share your website address and key requirements. As fast as possible - on average within 2 hours - we will prepare a specific estimate and delivery plan with no obligation.