E-commerce Tracking &
Revenue Measurement
Full purchase funnel tracking - from the first product view to real net revenue, cart abandonment reasons and accurate ad ROAS.
Why does standard e-shop tracking show inaccurate data?
If your data isn't set up correctly, you make decisions and spend ad budget based on the wrong numbers.
Duplicate purchases and false data
When the "Thank you for your order" page is reloaded or the buyer returns from the payment window, standard plugins count the same purchase twice or even three times. As a result, analytics reports show artificially inflated revenue that doesn't match your bank account.
Lost bank link payment data
When paying via Swedbank, SEB, Luminor or Paysera, the buyer is redirected to an external bank page. On returning to the store, the GA4 session breaks and the purchase is attributed to "Direct" or "Referral", hiding the true effectiveness of your ads.
Blind spot in cart and checkout steps
The store sees only visitor numbers and final purchases, but it's unclear at which step buyers drop off. Is the problem in the parcel locker selection? Unexpected taxes? Without detailed funnel steps, you can't fix cart abandonment.
Which e-commerce steps are measured and tracked?
Standardised Google Analytics 4 and ad platform e-commerce events with accurate product parameters.
view_item_list
Catalogue & product lists
Views of category, search result and recommended product lists. Product position in the list and click-through performance are tracked.
view_item
Product page & variants
A specific product view with unique ID, name, category, brand, price and selected attributes (size, colour).
add_to_cart
Add to cart
Adding a product to the cart with quantity and value calculated at the moment of action (including via AJAX buttons and pop-ups).
view_cart
Cart review
Opening the cart page and adjusting or removing quantities (remove_from_cart). The exact point of the purchase decision.
begin_checkout
Checkout steps & delivery
Start of checkout, parcel locker or courier selection (add_shipping_info) and payment method (add_payment_info).
purchase
Final purchase & net revenue
Order with a unique transaction ID, net product value, taxes, shipping fee and discount codes. 0% data duplication.
Why does a regular CMS plugin fall short of professional tracking?
Compare regular plugins with MarketMeNow's professionally configured e-commerce tracking.
- Frequent purchase duplication on page reload
- Missing intermediate checkout steps (Shipping, Payment)
- No separation of taxes and shipping fees
- Sessions break on bank link payments
- No protection against ad blockers
- Tracks only a superficial Purchase event
- Inaccurate product variant and brand data
- Revenue data doesn't match accounting
- Difficult error diagnosis and fixing
- Limited support for custom checkout steps
- Full 6-step purchase DataLayer model
- 0% purchase duplication with Transaction ID control
- Full bank link integration with no "Direct" losses
- Net revenue, VAT, shipping & discount tracking
- Ready for Server-Side & Meta CAPI integration
- Verified with real test orders
Seamless integration with any e-commerce engine
Custom DataLayer solutions for the most popular platforms and custom-built systems.
WooCommerce
Native PHP DataLayer integration. Works with Montonio, MakeCommerce, Paysera, Stripe and Klix modules.
Shopify & Plus
Web Pixels API, Customer Events and checkout extension configuration in line with the latest standards.
Magento & PrestaShop
Professional sync of complex catalogues, multi-warehouse, multi-currency and B2B order funnels.
Custom & Headless
Next.js, Nuxt, Laravel or custom API stores with full REST and GraphQL event tracking via DataLayer.
How does e-commerce tracking implementation work?
A clear and fast 4-step process with no disruption to your store's daily operation.
Audit & requirements
We assess the existing purchase funnel, payment gateways and delivery methods and identify where data is lost.
DataLayer integration
We implement an accurate e-commerce data layer that generates standardised events with correct parameters.
GTM & GA4 integration
We connect DataLayer events to GA4 and ad pixels, including currency, tax and shipping parameters.
Testing & handover
We make real test purchases across all payment channels, check DebugView and hand over a ready system.
Fixed and transparent investment
A one-time setup fee with no hidden conditions. Pay only for an accurate, working system.
- Basic DataLayer integration (View, Cart, Purchase)
- Google Analytics 4 e-commerce report integration
- Purchase duplication prevention
- Audit of one main payment gateway
- Verification with real test purchases
- Full 6-step GA4 e-commerce funnel
- Product variant, category & brand parameters
- Shipping cost, VAT & discount code tracking
- Fixing all bank link & card payments
- Cart and checkout abandonment analytics reports
- Meta CAPI and Google Ads conversion preparation
- Priority technical support and a 30-day guarantee
- All "Full E-commerce" functionality
- Multi-currency & tax zone sync
- B2B price tier and wholesale tracking
- Custom webhook connections to CRM or ERP
- Priority development and testing schedule
Frequently asked questions about e-commerce tracking
Answers to the key questions about accuracy, payment gateways and integration time.
Why isn't a regular CMS plugin enough, and why do I need a DataLayer?
How is purchase duplication in reports prevented?
How is the Swedbank, SEB and Montonio payment loss problem solved?
Won't implementing this tracking slow down my store?
How long does e-commerce tracking implementation take?
Request an e-commerce tracking clean-up
Share your e-shop address and platform. As fast as possible - on average within 2 hours - we will prepare an exact estimate and implementation plan with no obligation.