Historical editorial note: Keyword research is the foundation of every campaign. Today, instead of exact matches, we analyze the user's semantic search intent and AI query patterns. Learn more about our SEO optimization and Google Ads services.
Google search operates on the principle of context - a person performs a search (text or voice) and Google outputs various results. The results can be anything - an immediate ready answer displayed right there (for example, time, temperature, sports match result, or a mathematical expression), Google search results, Google ads that match the search, links to various websites with descriptions, images, videos, map locations, and business profile information.
For companies wanting to appear in any of these results, they must first know which keywords or phrases their target audience enters to find relevant results. Therefore, keyword research must be performed. Today we will discuss this - several recommendations and steps on how you can relatively quickly, easily, and affordably find not only all industry keywords, but also the best keywords and phrases that will deliver a better return on investment.
Keyword research is the foundation when planning new website development, as well as launching Google Ads campaigns and SEO optimization. MMN always advises its clients to first test discovered keywords in Google Ads campaigns and only then incorporate them into SEO strategies. This is especially important for new companies, in new industries, and in new markets.
Keyword research is the process of identifying exact search queries that your target audience enters into Google to find specific products, services, or answers. Professional research includes analyzing search volume, competition level, and search intent. In the local market, it is recommended to first test keywords using a small-budget Google Ads campaign to evaluate actual conversion returns before creating long-term SEO content.
Frequently Asked Questions About Keyword Research
How often should a company conduct keyword research?
What is the difference between short-tail and long-tail keywords?
Does keyword research differ for Google Ads and SEO optimization?
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