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On June 28, 2025, the European Accessibility Act (EAA) officially came into force across all European Union member states. From this point forward, non-compliance with WCAG 2.1 AA standards for digital services and e-commerce stores constitutes an administrative violation. In this article, we provide an urgent action plan for businesses that have not yet completed a full audit, focusing on the most critical elements to prevent complaints and protect against sanctions.
Why formal ignorance after June 28 creates direct risks
Until now, digital accessibility was often viewed as a secondary requirement applicable only to government and municipal institutions. With the new law in effect, these requirements are mandatory for every merchant offering e-commerce, banking services, transport tickets, or digital content to consumers.
Supervisory authorities and consumer protection organizations can demand immediate remediation of deficiencies. Through our website development and audit solutions, we help companies align their codebase with European standards without causing unnecessary stress to the team.
Rapid triage: Fix the most dangerous errors first
If time is short, your company's priority must be the so-called "straight path" to purchase and application. Check these three points on your site:
- Checkout completion: Ensure that a user can select a delivery method, enter data, and confirm payment using only a keyboard.
- Form labels and error messages: Screen readers must be able to clearly read which field has an error and exactly what needs to be corrected.
- Pop-ups (Modals): When a cookie banner or promotional window opens, the keyboard focus must remain trapped within it, and the Escape key must close it.
If structural problems are identified in your resource, the fastest and safest path is a targeted website code and structure modernization, which organizes the semantic base and ensures long-term security.
"Once the law is in effect, there is no room for theory. You must ensure that the primary path - making a purchase and using contact forms - works with a keyboard and screen reader. This resolves 90% of legal risks."
Accessibility Statement: A mandatory legal document for your site
As we explained in detail in our guide on Core Web Vitals and technical compliance, even if some improvements are still in progress, your company website must publish an official Accessibility Statement.
It must specify the site's compliance level, known deficiencies, timelines for their resolution, and a specific email or phone number where users can seek assistance or report difficulties. Such a document demonstrates good faith to supervisory authorities.
- Cart and checkout test: Try to complete a purchase without using a computer mouse.
- Accessibility statement: Ensure there is a link in the footer to a declaration with contact details for the responsible person.
- Widget audit: If your site has third-party floating buttons, ensure they do not block access to the underlying code.
Frequently Asked Questions about the Accessibility Act
Will supervisory authorities start issuing fines immediately from June 29?
Authorities typically issue a warning first and set a deadline for correcting deficiencies (usually 30 to 60 days). However, the company must be able to present a clear improvement plan and an accessibility statement.
Do micro-enterprises really have nothing to do?
Micro-enterprises are formally exempt from administrative sanctions; however, if you sell goods through partner platforms or collaborate with larger companies, they often require full compliance in their contracts.
How much do an accessibility audit and implementation cost?
Estimates depend on the number of pages and the existing platform. A fixed-budget audit with critical bug fixes protects the company while simultaneously improving conversion rates for every visitor.
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