This is the 1st lesson from the MarketMeNow 6-part SEO course. Although search algorithms have been enhanced with AI and semantic models, the three core steps - crawling, indexing, and ranking - remain at the foundation of any search engine. Learn more about our SEO optimization services.
With this article, we launch our SEO course article series, where we will explain the essentials of SEO optimization in simple terms. The information mentioned in these articles will reflect both the core SEO principles of our digital marketing agency and teach you the most important aspects of SEO, even if you have never heard of it before. That is why the initial articles will certainly not be interesting for specialists who already possess a foundation of knowledge.
The Google search engine operates in three main stages: search bots discover website pages (crawling), store and process their content in a massive database (indexing), and sort the most relevant results based on hundreds of ranking factors at the moment of a user query. To gain visitors, a website must be freely accessible and technically understandable to the search engine from the very first stage.
Many marketing agencies offer SEO services. Although the term is no longer unfamiliar, many people still have no idea what it actually means. To understand this, let us start with the basics: understanding how the Google search engine works in the first place.
The Google Search Engine as Houses Connected by Roads
You can imagine it as a kind of network that connects most of the world's websites. There are small micro-environments - a single-room house (a single-page website), a house with multiple rooms (a website with several sections), and a multi-apartment building with multiple rooms in each. Houses are connected to each other by roads, and very few houses have no road leading to them. It is exactly the same with websites, except that instead of roads, there are links. Most websites are connected by links. The Google search engine is a tool to navigate to all these websites connected by links within the shared network.
